AbstractA Spanish company has developed a platform by means of which the user can develop information guides for mobiles without any knowledge of programming. These guides can be of general type, such as cultural, touristic, advertising, catalogues, etc. Their creation is very easy and quick, including numerous possibilities of distribution methods and a download control system. The company is looking for a license or joint venture agreement.
DetailsThis platform was developed due to the existing demand of the market that requires attractive and functional information guides for mobiles designed in a short period of time. Furthermore, it counts with a distribution and statistic control system that makes possible to set up an integral marketing mobile campaign in record time. The general characteristics of the platform are the following:
-Different simultaneous animations on the principal screen.
-Possibility to include interactive maps.
-Voting and survey in real time.
-Possibility of answering the phone, accessing wap pages or downloads.
-Support up to four languages.
-Video streaming recorder and video converter for streaming and downloads.
-Certificates for more than 1000 models of mobile phones, including blackberry, pda, smartphone and iPhone.
-Real time campaign follow up: access to a panel with download statistics, information about models of mobiles that have accessed, etc.
-Multiple distribution systems integrated: POP-UP Web, SMS to large numbers , tactile screen, bidimensional codes, SMS to user database.
-User friendly: the guide can be developed in an intuitive way by a person without any knowledge of programming.
-One person can develop a guide, include all the distribution system needed and control the campaign development.
This platform is a tool that makes possible to develop J2ME applications without writing any code. It also counts with an automatic distribution system thanks to a special tool that certificates new devices and is updated every week with a world mobile phone database. The time, resources and money saved are also considerable: there is no need of programming department or external company that would develop the guide, the coordination tasks are simplified (one person can develop the project), the development is really fast and the client can see intermediate versions before it is finished.